About Heartland Machinery Auctions
Heartland Machinery Auctions helps people buy and sell equipment the right way.
We connect local sellers with national buyers through clear communication, professional handling, and consistent follow-through. Every auction is managed with transparency and accountability, so both sides know what to expect from start to finish.
Where Our Reach Extends Far Beyond The Heartland®
Relationships. Reach. Results.
Every successful auction depends on three things: strong relationships, broad reach, and reliable results.
Heartland was built on those principles. We work with sellers who want predictable outcomes and buyers who expect accurate information and dependable equipment. Our process keeps everyone informed at every stage, with no vague timelines and no hidden steps.
Straightforward auctions. Measurable outcomes.
Our Approach
We keep every auction simple, accountable, and focused on results.
Clarity
Sellers and buyers know what happens next at every step, from listing to close.
Control
Listings, marketing, and communication are handled directly by our team. No call centers. No handoffs.
Results
Each sale is tracked, reported, and reviewed to ensure performance meets expectations.
Meet the Founder
Jamison Luther, Founder and Lead Auctioneer
Jamison founded Heartland Machinery Auctions after years of working with regional contractors and fleet owners who wanted more than a number on a screen. They wanted clear plans, honest answers, and results they could rely on.
He built Heartland around a simple idea: every seller should understand the process, every buyer should have accurate information, and every auction should be run with accountability from start to finish.
Jamison remains directly involved in each sale, from the initial conversation through final payment, to ensure every auction meets the same standard.
Active Buyers
National Buyer Network
Connected through national and international marketing.
Turnaround
days
10-Day Average Turnaround
Annual Sales
Millions
In equipment sold annually across consignments of all sizes.
Stay Informed
Get upcoming auction dates, market trends, and recent sale highlights from the Heartland team.
Each issue includes upcoming auction schedules, equipment value insights, and highlights from recent Heartland sales.
