Making Equipment Auctions Simple
From machinery to full business liquidations, we make selling simple and buying clear. You get results without confusion or wasted time.
Where Our Reach Extends Far Beyond The Heartland®
Clarity. Control. Results.
Sellers want a process they can see and a payout they can count on. Buyers want accurate listings and smooth transactions. Heartland delivers both through straightforward communication, consistent handling, and performance you can measure. Every auction is managed start to finish with the same goal: clear steps, steady coordination, and results that hold up after the sale.
Active Buyers
National Buyer Network
Connected through national and international marketing.
Turnaround
days
10-Day Average Turnaround
From sale date to seller payment.
Annual Sales
Millions
In equipment sold annually across consignments of all sizes.
Sellers
Built for Sellers Who Want Straight Answers
Selling equipment takes planning and clear steps. You need real numbers, predictable timing, and a sale that closes when it should. Heartland handles the full process, from listing and marketing to buyer communication, with every stage explained before it happens.
You stay informed from first call to final payment, and your information stays confidential. Whether you’re moving one machine or a full fleet, the process stays organized, professional, and on schedule.
Buyers
Built for Buyers Who Want to Work, Not Browse
Find what you need without digging. Listings are grouped by category, with clear photos, accurate details, and sale dates up front. You always know what the item is, where it is, and when bidding closes.
After the sale, we coordinate payment and pickup directly with you and the seller so you can get to work faster. No surprises, no hidden steps, no wasted time.
Stay Informed
Get upcoming auction dates, market trends, and recent sale highlights from the Heartland team.
Each issue includes upcoming auction schedules, equipment value insights, and highlights from recent Heartland sales.
